The Ad Guys are Wrong! Less Targeting, More Bonding

“Advertising is all about being in the right place, at the right time, with the right audience.”

In 1980, it became evident that technology gave the ability for advertisers and brands to target audiences. Using technology, they’d greater their odds at being in the right place, at the right time. In the 80’s, targeted ad tech came in the form of cable television, time-targeting and sociodemographics. It was the worlds first experience with toy commercials playing on cartoon networks or jewelry ad’s running on soap operas. It was advertising’s first foray beyond innocence. Continue reading “The Ad Guys are Wrong! Less Targeting, More Bonding”

Adblock and a Marketing Metamorphosis

Adblock, Ublock, Ghostery, Refine, Purify…these are just some of the Adblock’ing apps that are deployed worldwide.  Even more astonishing is the market acceptance of these apps.  Adblock and Adblock Plus account for over 90 million active users; again…active users.  In total, there are over 198 million active internet users who make use of adblock’ing daily.  These little apps have changed Internet marketing in less than 2 years.  But are they good, or bad? Continue reading “Adblock and a Marketing Metamorphosis”