Category: Retail

Posted on

The Ad Guys are Wrong! Less Targeting, More Bonding

“Advertising is all about being in the right place, at the right time, with the right audience.”

In 1980, it became evident that technology gave the ability for advertisers and brands to target audiences. Using technology, they’d greater their odds at being in the right place, at the right time. In the 80’s, targeted ad tech came in the form of cable television, time-targeting and sociodemographics. It was the worlds first experience with toy commercials playing on cartoon networks or jewelry ad’s running on soap operas. It was advertising’s first foray beyond innocence. Continue reading “The Ad Guys are Wrong! Less Targeting, More Bonding”

Posted on

Pay Goes Where?!

I’ve been following mobile payment such as Pay, Android Pay and Samsung Pay for years. My interest goes all the way back to Google Wallet and Venmo. It’s been a topic of conversation for retailers for years. At work, I’ve been doing nonstop integrations to allow payment bridge companies to adopt EMV (Chip-And-Pin). While new and noteworthy, it seemed like a gimmick. I never really used it. It felt like a dodge compared to a useful feature-set. Then last week happened… Continue reading “Pay Goes Where?!”

Posted on

I’ll love you forever, I’ll like you for always…

Like it or not, shopping technology is maturing.  While the systems and solutions we’re selling are buck toothed, pimple ridden, “teenage” sophomores; we’re no longer kids!  Worse yet, shoppers are maturing as well.  The once wide eyed, innocent consumer has caught a taste for the finer things and isn’t so enthralled with colorful, yet simple, blocks and puzzles.   Continue reading “I’ll love you forever, I’ll like you for always…”