Retail isn’t dead, boring is. If you’re not thinking about technology and omni-channel strategy, you should be! Be part of the solution and stop making everything about price! People want to buy a lifestyle. Bring niche into your stores. Good enough is good. If you’re tech people don’t understand this, fire them! Tech isn’t forever, it’s a tool to empower the rest of your organization. Screens don’t impress like you think. Get people who understand business, not bytes.