15 Ways Predictive Analytics Can Help Businesses Boost Their CX

Predictive analysis on market trends and typical business struggles allows for targeted messaging and marketing of your business to the right prospects, at the right time. Nothing is more important than sales to a business. Empowering sales efforts through trending and predictive metrics means you’ll end up with hot leads and interesting offerings.

~ Tom Roberto

 

See the full article here, on Forbes.

18 Tech Experts Discuss AI Myths That Should Be Debunked

The general public thinks AI has intelligence and/or conscious thought. Today, AI is nothing more than a set of prediction engines—what pixel to display next, what word to type next. While extremely impressive, AI has no creative thought, nor does it have intelligence. We must remember that it’s a tool, and if it’s implemented incorrectly, it’s much like having nails but no hammer. AI isn’t magic.

~ Tom Roberto

 

See the full article here, on Forbes.

16 Tips To Help Small Businesses Start Leveraging AI/ML

The best thing you can do is collect and refine your data lake internally. ML and AI are expensive and require knowledgeable programmers who will be needed for the long term. Until ML and AI become more commoditized, data analytics and automation are the first steps, but they require good, uniform data pools to pull from. Refining your data lake now will benefit the ML and AI tools you deploy later.

~ Tom Roberto

 

See the full article here, on Forbes.