Web Or Mobile App? 17 Important Details When Deciding (And Building)

The use case is paramount. Web apps have become the new gold standard, as they can be responsive and work on nearly every device and OS. A ubiquitous experience is usually what businesses are after. If the use case is purely mobile and the app is heavy on UI or dependent on utilizing sensors within a phone, it’s always better to go with a native app. In either case, the limit is always long-term development.

~ Tom Roberto

 

See the full article here, on Forbes.

Apps for Hyper-Personalization

There is a cold hard truth that marketers and youth play a never-ending game of cat and mouse. Advertisers and teens go together like oil and water! Technology has only made the situation worse. With the adoption of mobile technologies, wearables and internet presence…the youth in America have more options than ever to evade even the the most astute executives. Broadcast is dying. Print is dead. Where are they hiding?! Continue reading “Apps for Hyper-Personalization”